Understanding Facebook and the opportunities it offers hold the key to successful marketing on Facebook. Creating a proper page and managing it the right way go a long way to generating leads and establishing your credibility in the market. Following are the five practices to optimize your presence on Facebook:
Create an appealing wall: As a business entity focusing on Facebook marketing, you must make sure that your Facebook wall is updated regularly. The wall and status updates should be more personalized so that the visitors willingly engage with your page. This will not only increase your reach but will also help you yield more from your page. Do not use your page to hard sell your product because that often backfires.
Network: Identify pages of similar interests and network with them. There are various communities where you can interact with individuals from similar businesses. Ask relevant questions and share information with them to utilize your Facebook marketing to the fullest. Communities for businesses in Singapore offer the exposure your page needs when you just step into the field of http://www.visibiliti.com.sg/what-we-do/facebook-marketing/ .
Set a clear goal and plan: It’s important for you to define your goal at the onset, and what exactly you would want to achieve from your page. Unless you have a clear goal, you wouldn’t know how to approach your Facebook marketing. Frequency of posts and the information you share with your visitors should be in line with the purpose of your Facebook page.
Mix it Up: Studies suggest that a mix of contents on the Facebook page yields higher engagement. It’s ok to post a notification linking to your blog but not all users would like to leave their news streams and visit your blog. A mix of contents, such as information about your product or service in the form of an appealing image, a small You Tube video that can be embedded as a status update, or a stimulating poll can do wonders for your page.
Create human voice for your business: Facebook is a social space that many visit for fun, and unless you join the conversation and remain an outsider, many would lose interest in your page. The person managing your page should communicate with the visitors regularly, answer their queries, and share relevant information with them.
How customers view the presence of businesses on Facebook is different from how most businesses perceive. A Facebook page doesn’t actually work like a web page and that can be evident from the activities on a Facebook page. Understanding the intricacies and implementing them will help you run your Facebook marketing in Singapore successfully.